Latest SEO and SMO Updates

Tuesday, October 21, 2014

List of Website and Mobile Ads Networks and Traffic Sources!

Pay Per Click Traffic Sources

Google Adwords – http://adwords.google.com
MSN Adcenter - https://adcenter.microsoft.com
Looksmart – LookSmart > Pay-Per-Click Search Advertising
7Search – 7Search | Pay-Per-Click Search Engine Advertising Network
Facebook Ads – Advertising | Facebook
MyAds – http://www.myads.com
Clicksor – Contextual Online Advertising and Behavioral Marketing Company
Marchex - Marchex : Pay Per Click
AdSide – AdSide
Adblade – Adblade - Online Advertising and Monetization Services
Adbrite – adBrite Exchange
AdSonar – http://www.adsonar.com
POF Ads - https://ads.pof.com
Advertise.com – Online Advertising Company : PPC : Email Traffic : Remarketing : Display Advertising : Online Ads : Pay Per Click Advertising : Advertise.com
Pulse360 – Pulse 360 - The Leader in Content Targeted Sponsored Links on the Web's Best Sites
AdClickMedia – AdClickMedia Advertising Network - Pay Per Click Advertising, online text advertising, banner advertising, and Interstitial advertising.
Bidvertiser – BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Adknowledge – Adknowledge.com | The leading long tail marketplace
Findit-quick - Pay Per Click | Pay Per Click Advertising | PPC | PPC Advertising | Pay Per Click Search Engine
AdManage – Admanage affiliate and advertising network - PPC, CPC Banner, In Text, Display Ads, CPV, Domain Parking
Findology – http://www.findology.com
AdMarketplace – Performance-Driven Search Advertising | adMarketplace.com
Ezanga - http://www.ezanga.com/

Pay Per View Traffic Sources

Media Traffic – Media Traffic - CPV PPV Contextual Advertising
Trafficvance – Trafficvance :: Advanced Display & Text Link Traffic | Home
DirectCPV – Pay Per View PPV Cost Per View CPV Contextual Online Advertising Network
AdOnNetwork – Pay Per Click Advertising | Pop Under Ads | AdOn Network
Lead Impact – LeadImpact

Pay Per Text Traffic Sources

Infolinks – Pay Per Click Advertising - In Text Ads for Websites by Infolinks
Kontera – Kontera
50onRed – Performance is Paramount | 50 on Red
Vibrant Media – Vibrant - The Leaders of Contextual and In-Text Advertising
Linkworth – LinkWorth | Search Engine Marketing - Text Link Advertising
Inlinks - inLinks - In Content Link Market Place
InText – InTEXT SYSTEMS (wwwserver2)

Media Buy Traffic Sources

Casale Media – Casale Media - Home
Valueclick – http://www.valueclick.comhttp://www....ickformula.com
Tribal Fusion – Home « Tribal Fusion
Traffiq – http://www.trafficq.com
Yahoo AdReady - AdReady - Online Display Advertising Campaign Software for Agencies, Advertisers & Publishers | AdReady
Ask – http://www.ask.com/products/
Illyx - illyx Network | Affiliate platform Pay per install, impression, click
MegaClick - NOTICE
GoTraffic.com – Online traffic marketplace, where website owners and online marketers do business.
Advertising.com – Shopping Search | Ask.com
BuySellAds – Buy Ads | BuySellAds
DoubleClick – DoubleClick: The technology foundation for digital advertising
Burst Media - BURST MEDIA
Dashboard Ad - Dashboard Ad
Adengage - AdEngage - Engaging Internet Advertising
CPX Interactive - Welcome to CPX
Undertone - Undertone
Ad Pepper - ad pepper media: Home

Contextual Pop Ups

Adoori – Adoori - Reinvent Your Advertising.
Infinity ads - Contextual Advertising | Pop Under - Pop Up Ads - Targeted Internet Advertising Services

Retargeting

AdRoll – Retargeting and Display Advertising | AdRoll Retargeting
AdRetargeting – Ad Retargeting - Behavioral Retargeting - Behavioral Marketing - Search Retargeting
Fetchback - FetchBack - The Retargeting Company
Recrue Media - Retargeting Advertising | Retargeting Companies | Recrue Media

Domain Traffic

Elephant Traffic - https://www.elephant-traffic.com

Mobile

Admob – Mobile advertising with AdMob: mobile ads for apps ? Google Ads
Jumptap – Jumptap | The Leader In Targeted Mobile Advertising
inMobi – InMobi | Global Mobile Ad Network
Adfonic – Adfonic
Mojiva – Mobile Advertising with Mojiva's Mobile Ad Network
Mobclix – Mobile Advertising, App Advertising and Analytics, Mobile Ad Exchange, Mobclix

Saturday, March 1, 2014

Best 21 Free Australia Business Listing Site List

Top 21 Free Australia Business directory website List, this entire Business Listing website give you amazing traffic as well as pass high quality backlinks.

Free Australia Business Directory Site

No	Australia Business Directory
1	http://www.yellowpages.com.au
2	http://www.whitepages.com.au
3	http://www.truelocal.com.au
4	http://www.localbusinessguide.com.au
5	http://www.manta.com
6	http://www.startlocal.com.au
7	http://www.hotfrog.com.au
8	http://www.aussieweb.com.au
9	http://abdo.com.au/
10	http://www.kmdirectory.com.au/
11	http://www.aussiepages.com.au/
12	http://www.youfind.com.au/
13	http://www.yalwa.com.au/
14	http://directway.com.au/
15	http://www.webnetwork.com.au/
16	http://www.nationwide.com.au/
17	http://www.webfind.com.au/
18	http://www.enterprisesearch.com.au/
19	http://www.osearch.com.au/
20	http://australia-business-listing.com.au/
21	http://www.businesslistings.net.au/

Tuesday, June 18, 2013

Simple On Page SEO Checklist for 2013

On Page SEO Checklist for 2013

Check how many pages Index in Google
Check canonical issue
Duplicate Content Issue
Not Proper Targeted Pages on the site
Metadata Issue
Pagination Issue
Check 404 pages send proper 404 code status. If not send proper 404 status may be occur soft 404 error and it's harmful for site.
Check Capitalization/Lower Case URLs issue
Check Category/Site Structure
Check Breadcrumb Structure
Check - Dynamic Metadata available or not
Check website speed at https://developers.google.com/speed/pagespeed/insights
Check h1- h6
Check internal linking
Check number of mirror site

---------------- Check In Google Webmaster-------------------------------

Duplicate Title (Listed at Google Webmaster)
Duplicate Description (Listed at Google Webmaster)
Check Number of 404 URLs (Please check - Is it still index in Google SERP?)
Check Number of soft 404 URLs

---------------- Check In Screaming Frog-----------------------------------

Check all urls response code
Title Length (> 70 Character)
Description Length (> 165 Character)
Missing ALT Tag

----------------Check in sitemap---------------------------------

Check Broken URLs (404 Pages)
Capitalize urls
Check your HTML, XML and Image Sitemap

----------------Check in robots.txt---------------------------------

Correctly formatted
Includes link to XML sitemap

Monday, May 20, 2013

How to Start YouTube Advertising in 9 Steps

Online video is huge – 100 hours of video is uploaded to YouTube every minute! Andvideo viewing doesn't seem to be slowing down any time soon.

If you're ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch your video – then this basics guide is for you.

Although there is a lot more intricate information that goes into getting the best ROI from YouTube ads, this nine-step guide is simply a beginner's guide on how to start building your YouTube presence.

1. Create a Google AdWords Account

Your first stop is Google AdWords. If you already have an AdWords account, then go toadwords.google.com/video to create a new video ad campaign.

2. Link AdWords and YouTube

Make sure that your AdWords and YouTube accounts are linked together. You can complete this step from the navigation menu by clicking “Linked YouTube accounts”.

3. General Settings

When choosing the general settings for your ad, set your desired budget per day. It's better to start small and scale up as you get more familiar with the account and what good objectives are.

The typical spend is around $.01 - $0.23. You won't pay Google unless the viewer watches your ads all the way through. There is also more customization that can be allotted for bidding for the advanced advertisers.

4. Set the Locations Where You Want Your Ad to Show Up

You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. The more specific, the better qualified your viewers will be. If you're just trying to build brand awareness, then going a little more broad might be helpful.

5. Upload Your Video

Next you will select the video that you want to showcase and upload it to your account from YouTube. For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO Beginners".

6. Advanced Settings

In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads because a prospect is more likely to be compelled by your product), and the start and end date for your new ads.

I would suggest to shut off your ads from 12 a.m. to 6 a.m., and schedule your ads to run more during your prospects’ lunch and play hours when they are more likely to be on YouTube.

7. Device Targeting

Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Get on the devices that you would be using to search for your product.

Are your consumers on their mobile phones? Are you advertising for a mobile app? Then go mobile.

8. Select Age, Gender, Topics & More

Here you can select age, gender, and get specific on what topics you want to show up for. The more specific you are, the better results you will get.

The more you go in depth into what categories, interests, words, websites, and phrases you want to show up for, the better targeted your audience will get. So be as specific as possible!

9. Choosing Keywords

When looking for specific keywords to target that your potential consumers will be searching for on YouTube, use the Google Keyword Tool to find relevant terms and get as specific as possible. These terms come from Google's search engine, not from YouTube, but they will still be useful in weeding out some of the keywords that could cause your ad to be viewed by the wrong person.

The longer the keyword, the more specific it is, and the more pertinent it will be to your business in capturing the right viewers.

View Resoruce: http://searchenginewatch.com/article/2269060/How-to-Start-YouTube-Advertising-in-9-Steps

10 Essential WordPress Plugins to Improve SEO & Usability

After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. Many great plugins are available to help your WordPress site when it comes to SEO, usability, and conversion. Here are 10 great plugins – most of which are available for free.

1. WordPress SEO by Yoast

http://wordpress.org/extend/plugins/wordpress-seo/

Download this plugin now and use it on every WordPress site you own. This plugin, in my opinion, is as important as the WordPress installation itself. It's also extremely easy to use.

Also, if you haven't already, make sure to use Yoast's Google Analytics plugin.

2. Simple URLs

http://wordpress.org/extend/plugins/simple-urls/

This plugin is great. You can track outbound links and control them completely right within the WordPress backend. If you add Disallow: /go/ into your robots.txt file it will also stop any authority from passing through the link itself.

You can use this plugin to keep track of these outbound links. For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of people who purchase something via the affiliate link.

3. RB Internal Links

http://wordpress.org/extend/plugins/rb-internal-links/

Although this plugin hasn't been updated in more than two years, it still should be included in every WordPress installation. This plugin helps with internal linking.

RB Internal Links is great because it uses the post ID to link internally rather than the URL itself. This means that if you want to change the URL of a page or post, then the URL will be updated dynamically.

This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does not exist.

4. NextGen Gallery and Lightbox Plus:

http://wordpress.org/extend/plugins/lightbox-plus/
http://wordpress.org/extend/plugins/nextgen-gallery/

These two plugins have been combined into one entry because they work hand-in-hand. Lightbox Plus uses Colorbox – a lightweight jQuery image gallery script that is the friendliest for performance and doesn't hinder on-page SEO. Although Lightbox is included as an option within NextGen itself, Lightbox Plus offers a lot more options for the appearance and behavior of Lightbox's execution.

NextGen as a plugin is all you need when it comes to image gallery management. You can define lots of things such as the image's title and alt tags, which solves any SEO image problems.

Its flexibility into WordPress themes is great too, as you can add templates to use with the shortcode NextGen offers (more information on using NextGen templates can be found here). So, for example, I may use my own image gallery viewer and want it to output a certain way so I create my own NextGen gallery template called gallery-alexmoss.php and upload it into a subfolder of my theme called nggallery.

Below is a template I have developed to work with Twitter's Bootstrap image carousel:

<?php if (!defined ('ABSPATH')) die ('No direct access allowed'); ?><?php if (!empty ($gallery)) : ?>

<div id="<?php echo $gallery->anchor ?>" class="carousel slide">

<?php $activenum="0"; foreach ( $images as $image ) : ?>

<li data-target="#<?php echo $gallery->anchor ?>" data-slide-to="<?php echo $activenum; ?>"<?php if ($activenum=="0") {echo ' class="active"'; } $activenum++; ?></li>

<?php endforeach; ?>

</ol>

<?php $activenum="1"; foreach ( $images as $image ) : ?>

<div id="ngg-image-<?php echo $image->pid ?>" class="item<?php if ($activenum=="1") {echo " active"; } $activenum++; ?>" <?php echo $image->style ?>>

<img title="<?php echo $image->alttext; ?>" alt="<?php echo $image->alttext; ?>" src="<?php echo $image->imageURL; ?>" />

<div class="carousel-caption"><h4><?php echo $image->alttext; ?></h4><p><?php echo $image->description; ?></p></div>

</div>

<?php endforeach; ?>

</div>

<a class="left carousel-control" href="#<?php echo $gallery->anchor ?>" data-slide="prev">&lsaquo;</a>

<a class="right carousel-control" href="#<?php echo $gallery->anchor ?>" data-slide="next">&rsaquo;</a>

</div>

<?php endif; ?>

5. Widget Logic

http://wordpress.org/extend/plugins/widget-logic/

This plugin works specifically with your widgets. When installed, an extra option is added into each widget where you can define exactly where that widget should/shouldn't appear. This is great when you want to control what content appears in which sections of the site.

Here are a few examples of widget logic you can use:

is_category(X) || (is_single() && in_category(X)) - if viewing Category X or a post within Category X.
is_archive() - if viewing any archive page.
is_page() - if viewing a page.
!is_page() - if viewing anything other than a page. Note that the use of ! turns the condition into if is not.

When you use this plugin ensure that you are confident with using some PHP code as incorrect use can lead to potential problems.

6. Members

http://wordpress.org/extend/plugins/members/

You may find that the default user roles provided by WordPress aren't enough for you to control the access that you want. This plugin adds flexibility to edit existing user roles as well as adding additional user roles. The plugin also comes with easy to use widgets and shortcodes so you can limit content based on the user's role.

7. Use Google Libraries

http://wordpress.org/extend/plugins/use-google-libraries/

This very simple plugin that substitutes JavaScript libraries called locally on your own server with Google's own CDN. This saves on bandwidth, keeps using compressed versions of the scripts, and increases the chance that a user already has these files cached and therefore increases the general performance of your site.

8. W3 Total Cache

http://wordpress.org/extend/plugins/w3-total-cache/

While we're on the subject of performance, W3 Total Cache is the most powerful and comprehensive caching plugin available. This plugin handles everything from combine and minification for both CSS and JS to HTML linebreak and comment removal, disk caching, browser caching and more.

It's useful to test any settings out to ensure that there are no issues once enabled and deployed but most of the time W3 plays ball with your WordPress installation.

9. Gravity Forms

http://3doo.rs/gravity

This is the best plugin available. Although paid (from $39), this plugin is a must have on any WordPress installation and pays for itself.

This plugin handles all kind of form generation and management from basic contact forms to complete content management. There is so much you can do within Gravity Forms that I can't cover it in this post alone. Some examples of how you can use Gravity Forms:

Basic contact forms: Also includes seamless integration with CAPTCHA
Contact forms with email routing: This is great for larger companies. Based on options filled out in the form, email is routed to a different address saving time sifting through a generic email address
MailChimp integration: You can use any form's email input and send that information to MailChimp directly through an add-on available (only for people who purchased the developer license) using MailChimp's API.
Creating content: Forms can actually generate posts or pages within your site. You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body, featured image and more.

Another great thing about Gravity forms is that all entries are stored and viewable within the backend of the site meaning that some forms don't even need to have email notifications upon submission. Not enough for you? You can also export all entries as a CSV file, as well as being able to import and export all forms for you to backup or transfer to other sites.

10. Twitter Feed Pro:

http://3doordigital.com/wordpress/plugins/wp-twitter-feed-pro/

This is my own plugin. This paid plugin ($19.99) outputs a Twitter feed based on a number of settings using the shortcode. You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag. There are also many options for customizing the look and feel of how the tweets are output.

There are two reasons I mention this plugin.

First is that tweets use HTML to output tweets rather than using jQuery (as this is the only other way to do so via Twitter's official embedded timeline widget).

Additionally, this plugin is fully compatible with Twitter API v1.1. Some other plugins or Twitter Feed options within WordPress themes use v1.0 of the API which will retire on June 11. If you want to know more about this issue, I have written about Twitter API v1.1 and its implication.

Summary

It has taken me a long time to find the best plugins to perform all kinds of different tasks and tweaks with WordPress. Finding trustworthy authors and plugins that are not abusive is extremely important so I like it when I find confidence in a plugin to use on my own sites, and more importantly, sites for my clients.

View Resource: http://searchenginewatch.com/article/2268750/10-Essential-WordPress-Plugins-to-Improve-SEO-Usability

Thursday, March 7, 2013

Old Vs New SEO Straterge

You can see here different between old seo work method and latest seo techinque after panda and penguin update. I hope this image better understand different between old vs seo straterge

Tuesday, December 18, 2012

10 most useful htaccess tips to improve your website

Everyone will be familiar with tip number four, which is the classic 301 redirect that SEOs have come to know and love. However, the other tips in this list are less common, but are quite useful to know when you need them. After you've read this post, bookmark it, and hopefully it will save you some time in the future.

1) Make URLs SEO-friendly and future-proof

Back when I was more of a developer than an SEO, I built an e-commerce site selling vacations, with a product URL structure:

/vacations.php?country=italy

A nicer URL would probably be:

/vacations/italy/

The second version will allow me to move away from PHP later, it is probably better for SEO, and allows me to even put further sub-folders later if I want. However, it isn't realistic to create a new folder for every product or category. Besides, it all lives in a database normally.

Apache identifies files and how to handle them by their extensions, which we can override on a file by file basis:

<Files magic>

ForceType application/x-httpd-php5

</Files>

This will allow the 'magic' file, which is a PHP file without an extension, to then look like a folder and handle the 'inner' folders as parameters. You can test it out here (try changing the folder names inside the magic 'folder'):

http://www.tomanthony.co.uk/httest/magic/foo/bar/donk

2) Apply rel="canonical" to PDFs and images

The SEO community has adopted rel="canonical" quickly, and it is usually kicked around in discussions about IA and canonicalization issues, where before we only had redirects and blocking to solve a problem. It is a handy little tag that goes in the head section of an HTML page.

However, many people still don't know that you can apply rel="canonical" in an alternative way, using HTTP, for cases where there is no HTML to insert a tag into. An often cited example that can be used for applying rel="canonical" to PDFs is to point to an HTML version or to the download page for a PDF document.

An alternative use would be for applying rel="canonical" to image files. This suggestion came from a client of mine recently, and is something a couple of us had kicked about once before in the Distilled office. My first reaction to the client was that this practice sounded a little bit 'dodgy,' but the more I think about it, the more it seems reasonable.

They had a product range that attracts people to link to their images, but that isn't very helpful to them in terms of SEO (any traffic coming from image search is unlikely to convert), but rel="canonical" those links to images to the product page, and suddenly they are helpful links, and the rel="canonical" seems pretty reasonable.

Here is an example of applying HTTP rel="canonical" to a PDF and a JPG file:

<Files download.pdf>

Header add Link '<http://www.tomanthony.co.uk/httest/pdf-download.html>; rel="canonical"'

</Files>

<Files product.jpg>

Header add Link '<http://www.tomanthony.co.uk/httest/product-page.html>; rel="canonical"'

</Files>

We could also use some variables magic (you didn't know .htaccess could do variables!?) to apply this to all PDFs in a folder, linking back the HTML page with the same name (be careful with this if you are unsure):

RewriteRule ([^/]+)\.pdf$ - [E=FILENAME:$1]

<FilesMatch "\.pdf$">

Header add Link '<http://www.tomanthony.co.uk/httest/%{FILENAME}e.html>; rel="canonical"'

</FilesMatch>

You can read more about it here:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394

3) Robots directives

You can't instruct all search engines not to index a page, unless you allow them to access the page. If you block a page with robots.txt, then Google might still index it if it has a lot of links pointing to it. You need to put the noindex Meta Robots tag on every page you want to issue that instruction on. If you aren't using a CMS or are using one that is limited in its ease, this could be a lot of work. .htaccess to the rescue!

You can apply directives to all files in a directory by creating an .htaccess file in that directory and adding this command:

Header set X-Robots-Tag "noindex, noarchive, nosnippet"

If you want to read a bit more about this, I suggest this excellent post from Yoast:

http://yoast.com/x-robots-tag-play/

4) Various types of redirect

The common SEO redirect is ensuring that a canonical domain is used, normally www vs. non-www. There are also a couple of other redirects you might find useful. I have kept them simple here, but often times you will want to combine these to ensure you avoid chaining redirects:

# Ensure www on all URLs.

RewriteCond %{HTTP_HOST} ^example.com [NC]

RewriteRule ^(.*)$ http://www.example.com/$1 [L,R=301]

# Ensure we are using HTTPS version of the site.

RewriteCond %{HTTPS} !on

RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

# Ensure all URLs have a trailing slash.

RewriteBase /

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_URI} !(.*)/$

RewriteRule ^(.*)$ http://www.example.com/$1/ [L,R=301]

5) Custom 404 error page

None of your visitors should be seeing a white error page with black techno-babble when they end up on at a broken URL. You should always be serving a nice 404 page which also gives the visitor links to get back on track.

You can also end up getting lots of links and traffic if you but your time and effort into a cool 404 page, like Distilled's:

This is very easy to setup with .htaccess:

ErrorDocument 404 /cool404.html

# Can also do the same for other errors...

ErrorDocument 500 /cool500.html

6) Send the Vary header to help crawl mobile content

If you are serving a mobile site on the same URLs as your main site, but rather than using responsive design you are altering the HTML, then you should be using the 'Vary' header to let Google know that the HTML changes for mobile users. This helps them to crawl and index your pages more appropriately:

https://developers.google.com/webmasters/smartphone-sites/details

Again, this is pretty simple to achieve with your .htaccess file, independent of your CMS or however your are implementing the HTML variations:

Header append Vary User-Agent

7) Improve caching for better site speed

There is an increasing focus on site speed, both from SEOs (because Google cares) and also from developers who know that more and more visitors are coming to sites over mobile connections.

You should be careful with this tip to ensure there aren't already caching systems in place, and that you choose appropriate caching length. However, if you want a quick and easy solution to set the number of seconds, you can use the below. Here I set static files to cache for 24 hours:

<FilesMatch ".(flv|gif|jpg|jpeg|png|ico|swf|js|css|pdf)$">

Header set Cache-Control "max-age=28800"

</FilesMatch>

8) An Apple-style 'Back Soon' maintenance page

Apple famously shows a 'Back Soon' note when they take their store down temporarily during product announcements, before it comes back with shiny new products to love or hate. When you are making significant changes to redirect users to such a page, a message such as this can be quite useful. However, it can also make it tough to check the changes you've made.

With this bit of .htaccess goodness, you can redirect people based on their IP address, so you can redirect everyone but your IP address and 127.0.0.1 (this is a special 'home' IP address):

RewriteCond %{REMOTE_ADDR}  !your_ip_address

RewriteCond %{REMOTE_ADDR}  !127.0.0.1

RewriteRule !offline.php$ http://www.example.com/back_soon.html [L,R=307]

9) Smarten up your URLs even when your CMS says "No!"

One of the biggest complaints I hear amongst SEOs is about how much this or that CMS "sucks." It can be intensely frustrating for an SEO when they are hampered by the restraints of a certain CMS, and one of those constraints is often that you are stuck with appaling URLs.

You can overcome this, turning product.php?id=3123 into /ray-guns/ in no time at all:

# Rewrite a specific product...

RewriteRule ray-guns/ product.php?id=3123

# ... or groups of them

RewriteRule product/([0-9]+)/ product.php?id=$1

This won't prevent people from visiting the crappy versions of the URLs, but combined with other redirects (based on IP) or with judicious use of rel="canonical," you improve the situation tremendously. Don't forget to update your internal links to the new ones. :)

10) Recruit via your HTTP headers

Ever looked closely at SEOmoz's HTTP headers? You might have missed the opportunity to get a job...

If you would like to add a custom header to your site, you can make up whatever headers and values you'd like:

Header set Hiring-Now "Looking for a job? Email us!"

It can be fun to leave messages for people poking around - I'll leave it to your imaginations! :)

Download the rules

You can grab all of these rules in quick-form from a compilation I made.

Viewing headers

If you are unsure about how to look at HTTP response headers, here's a great tool to get you started.

Name:*
Email:*
Subject:*
Message:*
Verification No.:*