Webmaster Tools and SEO

Here we talk about how utilizing some features in Webmaster Tools as though I were the SEO for www.googlestore.com.

Google and Bing validate that Twitter and Facebook power SEO

Google and Bing  have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing's announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.

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In addition to that revelation, another piece of critical data came via yesterday's announcement:

Danny Sullivan: If an article is retweeted or referenced much in Twitter, do you count that as a signal outside of finding any non-nofollowed links that may naturally result from it?

Bing: We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results. It carries much more weight in Bing Social Search, where tweets from more authoritative people will flow to the top when best match relevancy is used.

Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.

Danny Sullivan: Do you try to calculate the authority of someone who tweets that might be assigned to their Twitter page. Do you try to “know,” if you will, who they are?

Bing: Yes. We do calculate the authority of someone who tweets. For known public figures or publishers, we do associate them with who they are. (For example, query for Danny Sullivan)

Google: Yes we do compute and use author quality. We don’t know who anyone is in real life :-)

Danny Sullivan: Do you calculate whether a link should carry more weight depending on the person who tweets it?

Bing: Yes.

Google: Yes we do use this as a signal, especially in the “Top links” section [of Google Realtime Search]. Author authority is independent of PageRank, but it is currently only used in limited situations in ordinary web search.

We now know that those link sharing activities on Twitter + Facebook are evaluated based on the person/entity sharing them through a score Google calls "Author Authority," and Bing calls "Social Authority."
We can probably predict a lot of the signals the search engines care about when it comes to social sharing; some of my guesses include:

• Diversity of Sources - having 50 tweets of a link from one account, like having 50 links from one site, is not nearly as valuable as 50 tweets from 50 unique accounts.
• Timing - sharing that occurs when an RSS feed first publishes a story may be valuable in QDF, but tweets/shares of older pieces could be seen as more indicative of lasting value and interest (rather than just sharing what's new).
• Surrounding Content - the message(s) accompanying the link may give the engines substantive information about their potential relevance and topic; it could even fill the gap that's left by the lack of anchor text, particularly on Twitter.
• Engagement Level - the quantity of clicks, retweets, likes, etc. (if/when measurable) could certainly impact how much weight is given to the link.

We can probably also take a stab at some of the signals Google + Bing use for Author/Social Authority in the context of the sharing/tweeting source:

• Quantity of Friends/Followers - like links, it's likely the case that more is better, though there will likely be caveats; low quality bots and inauthentic accounts are likely to be filtered (and may be much easier to spot than spammy links, due to the challenge they find in getting any "legitimate" friends/followers).
• Importance of Friends/Followers - the friends/followers you have, like the link sources you have, are also probably playing a role. Earn high "authority" followers and you yourself must be a high authority person.
• Analysis of Friends/Followers Ratios - Much like the engines' analysis of the editorial nature of links, consideration of whether a social user is engaging in following/follower behavior purely out of reciprocity vs. true interest and engagement may be part of authority scoring. If you have 100K followers and follow 99K of them, but the engagement between you and your followers is slim, you're likely not as authoritative as an account with 100K followers + 5K following, but those followers are constantly engaged, retweeting, liking, sharing, etc. 
• Topic Focus / Relevance - The consistency or patterns between your sharing behaviors could also be a consideration, using topic analysis, patterns in the sources of shared/tweeted links, etc. Being an "authority" could even be subject-specific, such that when a prominent SEO tweets links to celebrity news it has less of an impact than when they tweet links to a web marketing resource.
• Association Bias - I suspect Google and Bing do a good job of associating social authors with the sites/domains they're "part of" vs. independent from. Sometimes, this might be as easy as looking at the URL associated with the account, other times it could be based on patterns like where you most often tweet/share links to or whether your account is listed on pages from that site. Basically, if @randfish tweets links to *.seomoz.org, that probably means less than when I tweet links to bitlynews or when someone outside the company tweets links to SEOmoz.

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The Top 5 Google Operators Every SEO Should Know

site:

Definition: The site: operator returns results based solely on the Web site (somerandomwebsite.com) or domain extension (edu, com, net, info, biz, et al) you define.
Example: site:http://seofreehelp.blogspot.com or site:com seo “ onpage”

link:

Definition: The link: operator shows you all the pages Google has indexed that link to a page you define.
Example: link: http://seofreehelp.blogspot.com


cache:

Definition: The cache: operator will show you Google’s most recently cached version of a page in its index if it has a cached version of that page.
Example: cache: http://seofreehelp.blogspot.com

info:

Definition: The info: operator provides quick links to various data points (namely, the site:, cache:, link:, and related: operators) about a Web site you specify.

Example: info: http://seofreehelp.blogspot.com


related:

Definition: The related: operator returns results that are similar to the content of a Web page you specify.
Example: related: http://seofreehelp.blogspot.com

Mobile Number Portability

1.

First, you need to generate UPC (Unique Porting Code).

This can be done by sending an SMS to 1900.

The SMS should be in this format: PORT Eg: PORT <99XXXXXXXX>.

This should be sent to 1900

Operator SMS charge will be applicable.

2.

In reply, you will receive a UPC (Unique Porting Code) as SMS from 1901.

The UPC will be an 8 digit alpha-numeric code. You will also receive the date till when the UPC will remain valid in the MM/DD/YYYY format.

3.

Send the UPC to the service number of the mobile operator you wish to switch to, through an SMS, if such a number is available.

You can confirm by visiting the operator’s website. Else, visit the nearest outlet/showroom of the operator you want to migrate to with your UPC in hand.

4.

Some service providers charge a nominal fee for the process, while others like BSNL have advertised free porting.

5.

You will also have to fill and submit the prescribed Mobile Number Portability form to the new operator. They could also ask you to submit documents (like photo ID and address proof). Post-paid subscribers will be asked to submit a copy of their latest bill too.

6.

Your request could be denied if any of these factors apply:

• You have an unpaid bill on your existing postpaid mobile number.
• Pending request for change of ownership of the concerned Mobile Number
• The mobile number is under contractual obligation
• 90 Days has not lapsed since number activation
• 90 Days has not lapsed since last Porting Request from the same Mobile Number
• You have applied for inter-circle porting
• There is a pending legal case against your mobile number

7.

The number portability has to be completed within 7 working days as per process mandated by DoT. You will also receive an SMS mentioning the time and date for porting.

8.

Once the switch is complete, you will receive another SMS from the new operator.

Your mobile phone may go ‘dead’ for 120 minutes, the time when the porting takes place. At the end of it, your migration to your new operator should be complete.

9.

One thing you must keep in mind – You can change your operator only once in every 90 days. So, use the service with care

Why Directory Submission importance

Directory Submission is the useful for get traffic and it will be not paid submission so we can get free traffic with directory submission.

We Do directory Submission so we can get Future link means permanent link without single RS pay.

If Google will come where we submitted our link so Google also visit our site and get benefits.

Google Algo Say you do more directory submission so you can get good Page Rank in sort time.

We can get more inbound links.

Directory Submission is not reciprocal so its also beneficial for website

Get Backlinks

If any person can visit directory and he visit that page in which we submitted our link so he found our link and visit our page.

Directory Submission importance

Directory Submission is the useful for get traffic and it will be not paid submission so we can get free traffic with directory submission.

We Do directory Submission so we can get Future link means permanent link without single RS pay.

If Google will come where we submitted our link so Google also visit our site and get benefits.

Google Algo Say you do more directory submission so you can get good Page Rank in sort time.

We can get more inbound links.

Directory Submission is not reciprocal so its also beneficial for website

Get Backlinks

If any person can visit directory and he visit that page in which we submitted our link so he found our link and visit our page.

Google Page Rank Update 2011

Google has not updated the page rank of the websites and blogs for a long time. It is expected that Google will update pagerank in January 2011. Most of the bloggers and webmasters are waiting for this update.

• Next is near at january 2011
• april 2010
• dec, 2009
• october, 2009
• May, 2009
• April, 2009
• December, 2008
• September, 2008
• July, 2008
• April, 2008
• January, 2008

Usually Google was updating the Pagerank once in every 3-4 months and 4 times in a year, but this time i think Google has changed the Pagerank schedule and technique. Many bloggers have said that their pagerank has changed recently, and others are also saying that Google will update page rank continuously.