History of search engine optimization
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines
There are two main types of factors in search engine optimization:1. On page Optimization
2. Off Page Optimization
It is during the mid of 90's that search engines started naming and listing the websites which were submitted by webmasters. They would run the spiders and collect the appropriate and relevant data. So according to the information provided in the website would be of great help in categorizing these websites.
It is said to be the birth of search engine optimization when the webmasters started realizing the significance of these search engines which started to optimize the websites. The meta tags played an important role as they considered to be of great help in bringing the traffic to the relevant web pages and also influences the position of a website. It was said that there had been some webmasters who started to abuse time meta tags in the way by writing the irrelevant keywords which happened to rank the website in search that had none of its relation with any of their business.
It was then in the early's of 2000 that the search engine started the stricter and complex way to rank a website which would not give the due consideration to the websites having inappropriate keywords.
It is said that the Google search engine gave birth to the concept of page rank and link popularity was based on the page rank algorithm. Webmasters started the link exchange system with other websites. Time came when the Google adopted the method of more complex process of page rank for listing the optimized websites, because it was in a research made by google that some websites were buying and selling links to other websites which was of no use for any user visiting their website. It was only then that Google started keeping secret algorithm in ranking the website.
What are search engines?
Search engine is a kind of software being developed to provide a helping hand to the internet users which would be of great benefit by searching and listing the relevant database. It would be really helpful for users because by just entering a keyword in the search engine would be able to provide them the list of websites that have keyword in their web pages.
What is optimization?
Search engine optimization means analysis of your site and making required improvements so that it becomes possible for search engines to index and rank it. In case your website is not well ranked, optimization ensures and helps in bringing your website in the first upcoming pages of search results. This can vary from ranking very high in google to good in yahoo and excellent in bing. As search engines work in different ways, so in which search engine best ranking will take place is unpredictable.
How do search engines work?
search engine is not made up of one component but it consist of cluster of components which may include indexing, web spider and algorithm. Index is helpful in storing database ,updates occur when there are certain or prescribed changes in websites, and is able to retrieve the websites when the users enter keyword. On the other hand the function of web spider is to collect the web page URL's lists, store them and index the keyword.
What has to be done to achieve good search engine ranking?
It’s our duty to check if crawlers such as google,yahoo or bing is able to identify all the hyperlinks in the pages and can make addition of them to the list of URL’s to visit. Equal importance is given not only to the content which reflects the category your website belongs too but also to the architecture and programming of the website which is equally significant because pages have to be readable and accessible for these software agents. It’s not everyone’s cup of tea as there are some codes which are as hard to read for search engines ,as for anyone who is not a professional programmer.
When will I see the result?
It is the often asked question. Now a days people are eager to see instant results which is not applicable when you get engaged in search engine optimization. It’s not the fairy world where she rotates the magic stick and all is done but it’s reality to stand in this competitive world against millions of competitors and out-rank them which is not a magical task. Search engines can take a long time to index a fraction of the web, which is usually measured in weeks or months. This is also the reason that we submit your website to those directories where not only google but your friends (even competitors) can feed on. A lot of patience, regular monitoring and modification is required to get website into first search result pages and not only refreshing content regularly but also building backlinks to keep it there.
What benefit will SEO bring to your website?
It is with the search engines that a website is made to be ranked in the top search results of relevant keywords.It will not only help in bringing the traffic but also benefit you with targeted customers to your website which would help your company build a standardized reputation and will provide you with variou business opportunities.
On-site SEO
- Keyword Analysis
- Competitive Analysis
- Title & Meta Tags
- Heading & Alt Tags
- Keyword Density and Proximity
- W3C/xhtml Validation
- Navigation and Internal Linking
- Robots.txt
- SEO Copywriting
- Sitemap.xml
Off-page SEO
- Directory Submission
- Article Submission
- Blog Submission
- Social Bookmarking
- Forum Posting
- Press Release Submission
- Reciprocal Link Building
