ON PAGE SEO

Keyword Analysis:

The purpose of this tool is to assist webmasters and SEO consultants in performing keyword analysis. This activity, also known as keyword research, is an important step in the search engine optimization process. Specifically, this tool will, when given a URL, display the most frequently used keywords and keyphrases present in the document in question. This tool can help you improve search engine placement by identifying niche keywords and keyphrases that apply to your content. These keywords and phrases can then be used as search terms in a pay-per-click (PPC) search engine advertising campaign. For more information on this subject, you can read more info...

Competitive Analysis:

Have you ever wondered how a particular competitor always does so much better than you do in the search engines or online overall? A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well. more info...


Keyword density:

Keyword density is important because search engines use this information to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”). more info...

Why validation ?

This document attempts to answer the questions many people have regarding why they should bother with Validating their web sites and tries to dispel a few common myths. more info...

Robots.txt

When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored. more info...


SEO Copywriting

SEO Copywriting, or to give it its full name, search engine optimization copywriting or search engine copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text. more info...