Showing posts with label Google Algorithm. Show all posts
Showing posts with label Google Algorithm. Show all posts

Friday, November 19, 2010

Google Algorithm

Google Algorithm

Google algorithm gave me the extreme idea to really attempt to write out a irregular outline of what the formula might look like. I've taken soft plus' suggestion and given it a go using a particularly basic weight/factor expression:

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)


Keyword Usage Factors:
  • KW in title tag
  • KW in header tags
  • KW in document text
  • KW in internal links pointing to the page
  • KW in domain and/or URL
Domain Strength
  • Registration history
  • Domain age
  • Strength of links pointing to the domain
  • Topical neighborhood of domain based on inlinks & outlinks
  • Historical use & links pattern to domain
Inbound (Back-link) Link Score
  • Age of links
  • Quality of domains sending links
  • Quality of pages sending links
  • Anchor text of links
  • Link quantity/weight metric (Pagerank or a variation)
  • Subject matter of linking pages/sites
User Data
  • Historical CTR to page in SERPs
  • Time users spend on page
  • Search requests for URL/domain
  • Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)
Content Quality Score
  • Potentially given by hand for popular queries/pages
  • Provided by Google raters (remember Henk?)
  • Machine-algos for rating text quality/readability/etc