On Page SEO Checklist for 2013
- Check how many pages Index in Google
- Check canonical issue
- Duplicate Content Issue
- Not Proper Targeted Pages on the site
- Metadata Issue
- Pagination Issue
- Check 404 pages send proper 404 code status. If not send proper 404 status may be occur soft 404 error and it's harmful for site.
- Check Capitalization/Lower Case URLs issue
- Check Category/Site Structure
- Check Breadcrumb Structure
- Check - Dynamic Metadata available or not
- Check website speed at https://developers.google.com/speed/pagespeed/insights
- Check h1- h6
- Check internal linking
- Check number of mirror site
---------------- Check In Google Webmaster-------------------------------
- Duplicate Title (Listed at Google Webmaster)
- Duplicate Description (Listed at Google Webmaster)
- Check Number of 404 URLs (Please check - Is it still index in Google SERP?)
- Check Number of soft 404 URLs
---------------- Check In Screaming Frog-----------------------------------
- Check all urls response code
- Title Length (> 70 Character)
- Description Length (> 165 Character)
- Missing ALT Tag
----------------Check in sitemap---------------------------------
- Check Broken URLs (404 Pages)
- Capitalize urls
- Check your HTML, XML and Image Sitemap
----------------Check in robots.txt---------------------------------
- Correctly formatted
- Includes link to XML sitemap